What Information We Collect

When you visit our floristry education website, we collect certain data to provide you with a better experience and improve our services. Here's exactly what happens when you browse our site:

How We Use This Information

We're not in the business of collecting data for its own sake. Every piece of information serves a specific purpose in helping us run better floristry classes and provide you with relevant information.

We use website analytics to spot problems. When people consistently leave a page quickly, it usually means something's confusing or not loading properly. This data helps us fix issues before they affect more visitors.

Email tracking tells us whether our communication style is working. If nobody opens emails about advanced techniques but everyone reads beginner guides, we adjust our content accordingly. We want to send information you actually find useful.

Data Retention and Storage

We don't keep information indefinitely. Here's our approach to data management:

Website Analytics: Automatically deleted after 26 months. This gives us enough time to spot trends without accumulating unnecessary data.

Contact Information: Kept as long as you're interested in our services. If you haven't engaged with us for two years, we'll remove your details unless you've specifically asked us to keep them.

Course History: Maintained for students who've completed classes, as this helps us recommend appropriate follow-up courses. You can request deletion at any time.

Third-Party Services

We work with a few external services that may collect their own data when you visit our site:

Google Analytics: Provides website statistics. You can opt out using Google's browser add-on if you prefer not to be tracked across any websites.

Email Service: We use a professional email service to send course updates and newsletters. They handle data according to their own privacy policies, which we've reviewed to ensure they meet our standards.

Payment Processing: When you enroll in courses, payment data goes directly to our payment processor. We never see or store your full credit card information.

Changes to This Policy

We'll update this policy when we change how we handle data or add new services. Major changes will be announced via email to anyone who's expressed interest in our courses. Minor updates will be posted here with the revision date.

This policy was last updated in March 2025. We review it every six months to ensure it remains accurate and comprehensive.